Royal Purple was founded in 1986 where Mr. Williams’ new lubricant had unusually high film strength capable of protecting bearings under heavy loads. It also had exceptional oxidation stability (for long oil life) while providing outstanding protection against rust and corrosion in both wet and high temperature applications. The new lubricant would not only prevent varnish and sludge, but would also clean the equipment in the process. It extended oil drain intervals and the life of the equipment while reducing maintenance costs, equipment downtime and energy costs, resulting in dramatic savings.
Mr. Williams offered to make it red, green or blue, but the customer had seen those before. The customer said he had never seen purple oil, so Mr. Williams elected to make the lubricant purple. That lubricant, called Synfilm, along with its exclusive, proprietary Synerlec additive technology, became the cornerstone of Royal Purple’s entire line of high performance industrial, automotive and racing oils.